Global Marketing

Market across borders—build brands that travel.

Global Marketing focuses on consumer behavior, branding, and digital strategy in international contexts. Students explore how to adapt marketing campaigns to diverse cultures and platforms, preparing them for dynamic roles in global marketing teams.

Cluster Courses

  • Media and Mass Communication
  • Public Relations
  • Design Marketing
  • Psychology
  • Principles of Marketing
  • Asian Perspectives on Marketing
  • Digital Marketing
  • Global Marketing Management
  • Sports Marketing
  • Retail Management
  • Social media marketing
  • Search Engine Marketing
  • Contemporary Cases in Global Marketing
  • Consumer Behavior
  • Marketing Communications
  • Marketing Management

Career opportunities for recent graduates

  • Marketing Assistant
  • Digital Campaign Coordinator
  • Brand Support Analyst
  • Market Research Trainee
  • Social Media Marketing Associate

This concentration can be your optional add-in Major or Minor to the following Signature Bachelor’s degree programs:

This concentration can also be your optional add-in Minor to the following Signature Bachelor’s degree programs:

Bachelor’s level concentrations

Explore our optional concentrations below.

Bachelor of Business Administration (BBA):

Business Communication

Explore this concentration.

Global Economics

Explore this concentration.

Global Entrepreneurship

Explore this concentration.

Global Finance

Explore this concentration.

Global Marketing

Explore this concentration.

Organizational Psychology

Explore this concentration.

Bachelor in International Management (BIM):

Design Management

Explore this concentration.

Fashion Management

Explore this concentration.

Hospitality Management

Explore this concentration.

Sports Management

Explore this concentration.

Technology Management

Explore this concentration.

Tourism Management

Explore this concentration.

More information

We organize 8 starting dates per year. Our academic calendar is based on a quarter system with four 10-week quarters per year that consist of two 5-week terms each. We refer to these quarters as Fall, Winter, Spring and Summer, and to these terms simply as A and B. Our program’s flexible structure and modular design allows you to optimally plan your studies and choose from among multiple starting dates in October, November, January, February, April, May, July, and August.

You can complete a Bachelor program in a full-time format within 3 academic years. Alternatively, you can complete the program in a part-time format within up to 6 academic years, depending on our course planning and your course selection. Completing half of the typical workload of a full-time format will equal twice the typical duration. The more flexible you are with your professional or other activities, the more courses you may be able to join in order to complete the program faster.

We schedule most courses on weekdays throughout the day, typically in blocks of 3 hours between 8.30 and 18.30, but there may be several evening courses between 19.00 and 22.00, weekend courses on Saturdays, and/or seminar courses with visiting faculty in two or more consecutive days. Some courses may be scheduled in a hybrid format, partially on-campus and partially virtual, or in a fully virtual format. When students combine on-campus and virtual courses, we refer to that as a blended program.

  • a high school diploma for a solid foundation (Students without one may qualify for our Undergraduate Foundation program.)
  • fluency in English for effective communication and interaction

We work with a rolling admissions process and do not set specific deadlines to apply because of our multiple starting dates. Applications are welcomed and reviewed on a rolling basis. We do advise students to apply early and formally accept their application so that everyone can plan ahead. We also advise students to allow sufficient time from the moment of their formal acceptance to plan their stay abroad (where applicable). Refer to the Admission Information section for more details.

Our LinkedIn page highlights where our alumni work and the roles they hold with one of our professionally-oriented qualifications. Graduates pursue a variety of positions in small, medium, large and multinational companies across numerous industries.

Connect with us

We believe in personal attention from the start. Our team members are available to answer your questions and support you with your application. Everything starts with the first step.

Student interviews

Upcoming events

  • LIVE Info Session

    March 11 @ 4:30 pm - 5:30 pm

  • LIVE Info Session

    April 15 @ 4:30 pm - 5:30 pm

Our Undergraduate-level programs

Achieve academic mastery with a 180-credit or 240-credit Bachelor’s Degree program, paving the way for professional leadership opportunities and applied research.

Advance with a 120-credit Undergraduate Diploma program and progress towards a comprehensive Degree program. We also refer to this program as a Mini Bachelor.

Start with a 60-credit Undergraduate Certificate program and seamlessly transition to a Diploma or Degree program. We also refer to this program as a Micro Bachelor.

Personalize your studies with our optional Bachelor’s-level concentrations, catering to your interests and ensuring industry-readiness.

Expand your horizons with our Global Bachelor’s option, offering international perspectives and opportunities for global leadership.

Start of advance your career quicker with our university-validated top-up Bachelor’s, focusing on broader skills and knowledge for immediate application.

Maximize your career perspectives with our optional Dual Bachelor’s combinations, integrating two programs for a comprehensive educational experience.