Global Marketing

Market across borders—build brands that travel.

Global Marketing focuses on consumer behavior, branding, and digital strategy in international contexts. Students explore how to adapt marketing campaigns to diverse cultures and platforms, preparing them for dynamic roles in global marketing teams.

Program requirements

Global Marketing can be taken as a Major (6 courses, 30 EC) or as a Minor (3 courses, 15 EC), depending on the Bachelor program. A Major replaces the Business Electives block; a Minor replaces the General Electives block.

  • COM2006 – Media and Mass Communication
    Mass communication involves the broad distribution of messages simultaneously to very large audiences.
  • COM2007 – Public Relations
    The primary objective of this survey course is to familiarize students with the basic concepts and principles of public relations.
  • DES2001 – Design Marketing
    This course will explore essential concepts for understanding customer behavior, decision-making processes, and actions.
  • HUM2002 – Psychology
    The course introduces some of the key ideas involved in studying psychology.
  • MAR1001 – Principles of Marketing
    Marketing is an essential role for every business organization and marketing activities must be performed, to some extent, for the survival of every b…
  • MAR2001 – Asian Perspectives on Marketing
    This course will focus on marketing strategies and practices as they specifically apply to Asia and the Pacific Rim.
  • MAR2002 – Digital Marketing
    With technology developing so quickly, one of the most pressing challenges facing businesses and marketers today is to stay abreast of the latest tren…
  • MAR2003 – Global Marketing Management
    Building on the fundamentals of marketing, this course introduces the context of the global environment.
  • MAR2004 – Sports Marketing
    This course investigates principles and processes in sport marketing and sales.
  • MAR2005 – Retail Management
    Retailing is a large and diverse industry that contributes significantly to the economy.
  • MAR2010 – Social media marketing
    The purpose of this course is to teach the role of social media marketing in business today, understand how each social media platform differs in purp…
  • MAR2011 – Search Engine Marketing
  • MAR2101 – Contemporary Cases in Global Marketing
    This course offers real-life cases that require student analysis on the one hand, and on the other it gives the students the opportunity to develop th…
  • MAR3001 – Consumer Behavior
    This course conveys the essence of consumer behavior and relates to psychological, socio-cultural and decision-making aspects of the subject matter.
  • MAR3002 – Marketing Communications
    This course blends advertising, promotions and marketing communications together, providing participants with the information they need to understand…
  • MAR3003 – Marketing Management
    The purpose of any business is to create a customer.

The same course list as the Major above applies.

This concentration can be your optional add-in Major or Minor to the following Signature Bachelor’s degree programs:

This concentration can also be your optional add-in Minor to the following Signature Bachelor’s degree programs:

Career opportunities for recent graduates

  • Marketing Assistant
  • Digital Campaign Coordinator
  • Brand Support Analyst
  • Market Research Trainee
  • Social Media Marketing Associate

Bachelor’s level concentrations

Explore our optional concentrations below.

Bachelor of Business Administration (BBA):

Business Communication

Explore this concentration.

Global Economics

Explore this concentration.

Global Entrepreneurship

Explore this concentration.

Global Finance

Explore this concentration.

Global Marketing

Explore this concentration.

Organizational Psychology

Explore this concentration.

Bachelor in International Management (BIM):

Design Management

Explore this concentration.

Fashion Management

Explore this concentration.

Hospitality Management

Explore this concentration.

Sports Management

Explore this concentration.

Technology Management

Explore this concentration.

Tourism Management

Explore this concentration.

More information

We organize 8 starting dates per year. Our academic calendar is based on a quarter system with four 10-week quarters per year that consist of two 5-week terms each. We refer to these quarters as Fall, Winter, Spring and Summer, and to these terms simply as A and B. Our program’s flexible structure and modular design allows you to optimally plan your studies and choose from among multiple starting dates in October, November, January, February, April, May, July, and August.

You can complete a Bachelor program in a full-time format within 3 academic years. Alternatively, you can complete the program in a part-time format within up to 6 academic years, depending on our course planning and your course selection. Completing half of the typical workload of a full-time format will equal twice the typical duration. The more flexible you are with your professional or other activities, the more courses you may be able to join in order to complete the program faster.

We schedule most courses on weekdays throughout the day, typically in blocks of 3 hours between 8.30 and 18.30, but there may be several evening courses between 19.00 and 22.00, weekend courses on Saturdays, and/or seminar courses with visiting faculty in two or more consecutive days. Some courses may be scheduled in a hybrid format, partially on-campus and partially virtual, or in a fully virtual format. When students combine on-campus and virtual courses, we refer to that as a blended program.

  • a high school diploma for a solid foundation (Students without one may qualify for our Undergraduate Foundation program.)
  • fluency in English for effective communication and interaction

We work with a rolling admissions process and do not set specific deadlines to apply because of our multiple starting dates. Applications are welcomed and reviewed on a rolling basis. We do advise students to apply early and formally accept their application so that everyone can plan ahead. We also advise students to allow sufficient time from the moment of their formal acceptance to plan their stay abroad (where applicable). Refer to the Admission Information section for more details.

Program Fees cover matriculation and tuition services provided by the school. They do not include accommodation, living expenses, travel, transportation, health insurance, study materials, or other personal costs. Matriculation services are administered by the school’s headquarters, while tuition services are delivered through the local campus of study. Additional fees may apply, including the Application Fee and Registration Fee, which support the school’s application and registration processes.

For complete details on fees, payment schedules, and related policies, please consult the Fee Schedule and our Financial Policies.

Our LinkedIn page highlights where our alumni work and the roles they hold with one of our professionally-oriented qualifications. Graduates pursue a variety of positions in small, medium, large and multinational companies across numerous industries.

Connect with us

We believe in personal attention from the start. Our team members are available to answer your questions and support you with your application. Everything starts with the first step.

Student interviews

Upcoming events

  • Let’s talk about your future!

    September 16 @ 5:00 pm - 6:00 pm

    Join UIBS’s virtual academic session to explore study options, admissions, AI-ready careers, and campuses worldwide with Lisa and Olga ⬇️

  • UIBS Admissions Webinar | October 7, 2026

    October 7 @ 4:30 am - 5:30 pm

    Join the UIBS Admissions Webinar with Ana Maria and Gheorghia to discover global campuses, study programs, admissions processes, and AI-ready career paths.⬇️

  • UIBS Admissions Webinar | November 4, 2026

    November 4 @ 4:30 pm - 5:30 pm

    Join the UIBS Admissions Webinar with Ana Maria and Gheorghia to discover global campuses, study programs, admissions processes, and AI-ready career paths.

Our Undergraduate-level programs

Achieve academic mastery with a 180-credit or 240-credit Bachelor’s Degree program, paving the way for professional leadership opportunities and applied research.

Advance with a 120-credit Undergraduate Diploma program and progress towards a comprehensive Degree program. We also refer to this program as a Mini Bachelor.

Start with a 60-credit Undergraduate Certificate program and seamlessly transition to a Diploma or Degree program. We also refer to this program as a Micro Bachelor.

Personalize your studies with our optional Bachelor’s-level concentrations, catering to your interests and ensuring industry-readiness.

Expand your horizons with our Global Bachelor’s option, offering international perspectives and opportunities for global leadership.

Start of advance your career quicker with our university-validated top-up Bachelor’s, focusing on broader skills and knowledge for immediate application.

Maximize your career perspectives with our optional Dual Bachelor’s combinations, integrating two programs for a comprehensive educational experience.